I uncover what customers and markets are really doing, then translate it into measurable growth. Research and analysis are the method; commercial outcomes are the proof.
Every meaningful result begins with understanding what's really happening. I start with research, challenge assumptions, uncover patterns, and turn insight into clear strategic action.
A decade of commercial results, built on research and analysis.
A research-driven method that transfers across trade, commerce and sport, from Iran to the Netherlands.
Different industries, the same discipline.
A paraffin-wax and vaseline manufacturer needed to win and retain international buyers across multiple regions.
Mapped destination markets and their landed-cost dynamics.
Calculated FOB and CIF pricing by destination to protect margin while staying competitive.
Targeted high-fit buyers and committed to the right trade exhibitions in Rome and Lahore.
Quoted, negotiated and ran the full export cycle: documentation, B/L and shipping.
Closed $2M+ in sales over two years.
Grow domestic ferroalloy sales, while the Floryan sub-brand (Tragacanth gum, pharma-grade waxes) sought a route into Europe.
Built a database of ferroalloy manufacturers and identified the procurement managers who actually decide.
Narrowed a large database to the most relevant, highest-probability buyers.
Phone-led B2B selling for ferroalloys at home; a European market-entry plan for Floryan, built on certifications and documented specifications.
Ran B2B phone sales and sample dispatch domestically; produced specifications, secured certifications, and designed the website for the European push.
$300K+ in domestic B2B sales closed over the phone, plus a built-out European entry foundation for Floryan.
A new sports-media brand with almost no audience and the ambition to attract sponsors.
Analyzed the audience and authored a 9.5 thesis on what audiences actually want to watch.
Isolated the formats, platforms and cadence that genuinely drove engagement.
Built a data-informed content plan: weekly schedule, format and platform direction.
Produced and edited the content, built the first website and an ASICS × SPĒXS teaser.
~500 → 13,000+ (26×), ASICS Benelux's Best Content Award, sponsorship decks pitched to HEAD.
A three-location fitness business had no structured view of customer experience or retention drivers.
Designed and deployed satisfaction, onboarding and exit surveys.
Ran an IPA (importance–performance) analysis on previously untouched customer data.
Built retention and offboarding strategy around the gaps the analysis exposed.
Implemented the satisfaction and exit surveys and embedded them into the customer journey.
Management adopted the recommendations and refocused the three-location business on its highest-impact customer-journey moments. The remit expanded to surveys for new product and service launches, with retention tracked through year-end.
That sequence is the whole job. I'm looking for strategy, customer-insight, digital-strategy, business-development and growth roles where rigorous analysis is expected to produce real commercial results.
The Hague, Netherlands